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For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Reach a wider audience with your online store

The online retail community in Europe is booming, and industry analysts expect that this trend is set to increase over the next few years. In parallel, we are also seeing a shift in consumer interest away from major ecommerce players in favour of smaller retailers, who are often able to offer a more personalised shopping experience.

This is the reason why numerous online businesses have entered into the marketplace in recent years. Whether you've just begun your ecommerce venture or are a seasoned seller, there is always room for expansion.

Whether your client base exists within the UK or you sell further afield, developing an effective marketing strategy is key. The key in this situation is to work smart as opposed to hard. Whether your business intends to sell clothes online or you design mobile phone apps, positive exposure is key.

More is not necessarily better

Some businesses embrace a "blanket" approach when it comes to online marketing campaigns, putting out the same generic message to everyone on every platform. Some of the problems with this strategy include:

  • it requires a great deal of investment;
  • it can be hard to know where your leads are coming from;
  • you might still be failing to reach your target audience.

Bulk is not always better. It is much more prudent to carefully consider your target demographic, what appeals to them and where they can be found. Catering to a well-defined audience, using the channels and messages that will reach them best, saves a great deal of time and, most importantly, money.

There's no reason to "go it alone"

Although targeting your audience will help to narrow down your marketing options, you still might not be able to proactively reach a large audience - especially if you're looking to sell internationally. Assuming that you do not possess a team of dedicated publicity experts, what other avenues are available?

One of the most powerful tools at your disposal is an international ecommerce platform. Flexible applications such as Shopify have been designed to meet changing digital needs. While they are agile enough to be able to adapt to the requirements of large organisations, they are sufficiently focused so that smaller firms can maximise their benefits.

Furthermore, this type of ecommerce software can be easily integrated with social platforms and online marketplaces such as eBay or Amazon - so you won't be forced to "reinvent the wheel" to promote your products to new audiences.

A word of caution

Using a powerful ecommerce platform can provide you with additional customer reach. Be sure to do your research before signing up, though, as different packages and providers are associated with different benefits. You need to find the one that's right for you and your ambitions.

Sponsored post. Copyright © 2019 Alexa Coleman, freelance copywriter

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