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For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Do you need to hire an SEO agency?

Many transactions nowadays start with a web search. If you want to succeed, your business needs a strong and professional online presence.

Google and the others reward websites that they deem most relevant and helpful for visitors by boosting them in their organic listings. Therefore, it's essential to design your site with the search engines in mind, to get your business noticed.

Working hand-in-hand with an SEO agency can help you strike the right balance between appealing to the search engines and providing a seamless user experience.

Here are some of the advantages you get when hiring an SEO agency such as Ghost Marketing to optimise your business website.

1. Target quality traffic

As a business owner, you should know that all visitors to your website are not equal. You might pull in huge traffic with a misleading link or advert, but they'll be looking for the wrong things - and that's not beneficial in the long term.

Organic traffic is the best traffic for converting to actual sales. When people are searching for the service or product you offer, and they Google a few relevant key words or phrases to find it, you need your website to pop up in the list of results.

When it does, searchers are likely to click on your site - and if they find what they are looking for, they are likely to buy from you.

However, ranking highly in Google is not easy, and as such, it requires a top-notch SEO strategy. That’s why it is a good idea to contract a professional SEO agency, for the very best results.

2. Organic traffic is free

The beauty of organic traffic is that, unlike PPC advertising (where you have to pay each time a user clicks and visits your page), it's free.

Google ranks pages based on its algorithm that determines whether a specific page is useful. To rank, you need to publish high-quality content that's optimized for search engines.

This is where a digital agency becomes helpful. For an agreed fee, they will research relevant keywords in your niche that your content should contain. They also often have experienced writers, who can craft optimised copy that ranks for the targeted keywords.

3. SEO generates more leads than PPC

Even though PPC ads appear above organic search results, research shows 71.33% of all searches result in a click on organic search results.

This can be attributed to the fact that people trust the Google algorithm, and believe that the pages it ranks on the front page are of high quality. As a result, they ignore the ads, and instead click on the organic search results.

An SEO agency can help your website to rank on the first page of organic search results - more effectively than you could manage by yourself.

4. Build credibility and brand awareness

When you create high-quality content with relevant keywords, your website becomes a useful resource for visitors.

Users will discover your content in search engines when they need to know about a particular topic, even if they're not looking to buy at that time. Then, later, when they need your product or service, they'll think of your brand.

Ranking in search results builds your brand, as people will come to think of your business as credible and expert in your field.

Sponsored post. Copyright © 2019 Jamshaid Choudhary, professional blogger, industry watcher and technical writer

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